An energy drink company hyped up its celebrity attended launch party by promoting a hashtag for the event. A handful of hooligans swarmed the hashtag, livetweeting a fake version of the worst (and funniest) party ever.
A beverage company's plans to utilize Twitter to promote an event to celebrate the launch of their new energy drink went awry when a group of trolls flooded the dedicated hashtag for the party with a surreal alternate version of events.
Mr. Pink Ginseng Drink seemed to be using what looked very suspiciously like celebrity paid tweets. Audrina Patridge and Lindsay Lohan started tweeting this week about the product and their excitement to attend the party, using the hashtag #MrPinkGinsengDrink.
Lindsay Lohan last night at the Mr. Pink Ginseng Drink party.
Image by Valerie Macon / Getty Images