The company has appointed Marjorie Scardino, the former CEO of Pearson, to its formerly all-male board of directors . Scardino has a strong media background, something Twitter was expected to look for in a board candidate.
Handout / Reuters
Twitter has appointed Marjorie Scardino, the former CEO of publishing company Pearson — and the first female CEO of a FTSE 100 company — to its board of directors.
Twitter was expected to eventually appoint a woman to its board of directors after much public hand-wringing over the homogenous makeup of its all-male board. Twitter has had to work with media companies to integrate Twitter as a broadcast tool — for example embedding tweets in stories on the web — in order to grow its reach. So, hiring a board member with a strong media background, like Scardino's, was expected.